At the heart of any Network Marketing, Multi-level Marketing or Direct Selling business is having productive Partners, Associates, or recruits to join your team.
Whether you talk to your family members, seek to help your friends, use paid advertising, use Leads or Lead generation systems, there is one objective to your efforts. To find persons who get the vision of business ownership, leveraging their time, owning their life, and willing to put in the required effort to get there.
As one may imagine, business ownership and having an entrepreneurial mindset is not a desire of every apple in the basket. So when you are introduced to that special person, whether it is daily, weekly or several times a week, those prospective business partners should be seen as treasures that have been entrusted in your care. Your duty as a professional is to take good care of bringing that person from that place of uncertainty and in-experience to become a confident and productive Marketer and team member.
Statistics say that most people fail at Network marketing. Could it be because most people don’t get the coaching and nurturing that is required?
I dare say that if prospective business partners, are told the truth rather than the hype, screened for work ethic (requirement) and tutored a bit before they are given the job, the failure rate would not be so high. The trend seems to be –get them in at all cost and hope that they stay. I could hope all I want that winter doesn’t come each year. It is NOT going to happen because I want it.
Shouldn’t professional Network Marketers be inspired to want to ensure that the odds are reduced with new members on our team? If we look at our new team members as being where we once were, and wanting to make it work for us, it may give us a new prospective from which to work. Many times, these prospects are inexperienced in the field. They are looking to you for guidance, and some measure of confidence in what you are doing, as this would also inspire them. Remember, that whatever you show your new members, they should learn and pass it on to their down line. We know it as duplication; and the apple falls right under the tree.
You must be willing to adjust and handle properly their mood changes. When they are excited and enthusiastic, celebrate with them. As a mentor you know that it can change and you should be just as happy to encourage and uplift them when the momentum slows and the optimism slows with it.
It used to be that Leaders and Mentors were good at doing presentations, explaining compensation plans, and speaking at meeting and gatherings. Most times, those duties, which were chores for some, and a source of discouragement for other prospective business partners, Since the world of technology has taken over those tasks, recruiting and mentoring now has more scope for nurturing the persons who come into your team.
Is your Network marketing business a sieve, where people fall out and you have to work hard to keep filling it up? My personality hates having to do the same thing that I’ve done before. It is wasted effort. I prefer to do it right the first time, take good care of what I have so that it will stay.
I am currently marketing for two network marketing Business with above average retention rates. Some may say it is because they are relatively new. I say it is because they have remarkable products, that people will buy even if they are not business minded. So maybe they get in for themselves and not for the recruiter.
See for yourself. .
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